Senior Product Manager · Marketplace & Platform Products

Currently open to Senior PM roles · Tel Aviv / Remote

For the last three years I've been building Street Collector, a two-sided commerce platform orchestrating payments, fulfillment, and global logistics across 100+ partners. Before that: MIT DesignX, Adcore, and a B.Des from Bezalel.

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Case Studies

Growth

Artist-Led Growth

Designed marketplace rules and incentives where artists became the primary growth channel, driving the majority of sales through artist referrals without paid acquisition.

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Retention

Retention Mechanics

Designed collection and progression mechanics across physical and digital touchpoints, turning ownership into an ongoing ritual that encouraged repeat engagement and long-term participation.

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Operations

Payouts as Product Strategy

Designed payout, refund, and fulfillment workflows that reduced manual intervention, kept operations predictable, and supported scaling order volume without system fragility.

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Trust

Provenance That Survives Reality

Designed a user-activated provenance system for physical limited editions, using NFC certificates to enforce scarcity and verified ownership across 100+ artists and a global collector base, even under unreliable production and shipping conditions.

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How I Work

Understand reality

People, behavior, money, tools, constraints, edge cases.

Define the outcome

What behavior should exist if this works. Who it impacts. What success looks like over time.

Find the path

Test assumptions, observe behavior, adjust until something real works.

Systemize what works

Design rules, flows, and interfaces that make it repeatable without constant effort.

Repeat

As the system grows, new behaviors and constraints appear. Reassess, adjust, and widen the road.

Principles

Behavior beats intention.·

If humans are compensating, the system is leaking.

Scarcity must be enforceable.·

Irreversibility deserves care.·

Constraints create clarity.·

Behavior beats intention.·

If humans are compensating, the system is leaking.

Scarcity must be enforceable.·

Irreversibility deserves care.·

Constraints create clarity.·

Behavior beats intention.·

If humans are compensating, the system is leaking.

Scarcity must be enforceable.·

Irreversibility deserves care.·

Constraints create clarity.·

Background

Experience

I've worked on products at different scales:

Street Collector (2023-Present)

Built product systems for a two-sided commerce and fulfillment platform. Owned growth strategy, retention mechanics, financial infrastructure, and global logistics.

Savy - MIT DesignX OGS Fellow (2021-2022, sunset)

Co-founded and served as CEO of Savy, a modular task-management platform. Led product discovery, strategy, early validation, and team formation within the MIT DesignX accelerator.

Adcore (2019-2021)

Led brand, platform UX, and digital strategy for a global adtech company during IPO preparation.

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What I'm looking for

Senior Product Manager roles where I can own marketplace or platform product strategy and execution, from discovery and roadmapping through launch and iteration. Strong fit for two-sided systems, growth mechanics, and 0→1 or scaling environments. Open to Tel Aviv, remote, or hybrid.

Connect

Building something complex? Let's talk.

Currently open to Senior PM roles · Tel Aviv / Remote

Or email directly at chonibe@gmail.com